Marketing Intelligence Solutions

 Linguistic Insights was commissioned by APMP UK (Association of Proposal Management Professionals) to support their commitment to understanding and improving the experience of their membership community.

Led by Dr Maria Fotiadou, the project involved the design, delivery, and analysis of the APMP UK Member Survey, which aimed to explore members’ current professional challenges, networking preferences, and expectations from their membership. The work focused on making sense of rich qualitative feedback provided by members across various roles, sectors, and stages of their careers.

Using a combination of survey design expertise, qualitative data analysis, and corpus-based methods, Linguistic Insights:

• Identified key themes and concerns raised by members in response to open-ended questions
   
• Highlighted emerging needs and expectations related to training, networking, career development, and community engagement
   
• Provided a detailed report with clear findings, actionable recommendations, and messaging insights for stakeholder communication
   
• Created a concise and engaging presentation of the findings for use in APMP UK’s communications and events
   

This project reflected APMP UK’s commitment to evidence-based member engagement and supported strategic planning for future events, content, and member services. By transforming member feedback into meaningful insight, Linguistic Insights helped APMP UK take forward actions that align with the real needs of its professional community.