Language is at the heart of everything we do. We shine light on people's linguistic choices.

Linguistic Insights is a research and consultancy service specialising in survey design, qualitative data analysis, and language-based evaluation. We help organisations uncover the meaning behind customer, participant, or stakeholder feedback by turning open-ended responses into clear, actionable insights.

Founded by Dr Maria Fotiadou, a linguist and evaluator with a PhD in Corpus Linguistics, Linguistic Insights combines academic rigour with practical, real-world application. Maria has led research and evaluation projects across the UK’s public and third sectors, including work on social inclusion programmes and national initiatives for the UK Probation Service.

Our approach is rooted in the belief that language matters. We use advanced methods such as discourse analysis and corpus linguistics to identify patterns, highlight key concerns, and amplify the real voices behind the data. We work with both new and existing datasets, offering tailored services that support strategy, programme improvement, and evidence-based decision-making.

Whether you're a charity, research team, public service provider, or private organisation, we can help you understand your data, communicate your impact, and grow through insight.

We don’t just analyse data. We help you listen, learn, and take action.