Turning large qualitative datasets into actionable insight
We work with large qualitative datasets to identify what matters most to people and translate it into actionable insight.
Designing surveys that generate usable insight
Designing surveys that generate usable insight
Designing surveys that generate usable insight
We design surveys that combine quantitative measures with well-crafted open-ended questions to capture both trends and lived experience. This ensures the data collected is robust, interpretable, and ready to support analysis, evaluation, and decision-making.
Making sense of large qualitative datasets
Designing surveys that generate usable insight
Designing surveys that generate usable insight
We analyse large volumes of open-ended feedback using systematic language-based approaches to identify patterns, recurring expressions, and meaningful differences across responses. This allows organisations to move beyond surface summaries and gain robust insight into what people consistently say, emphasise, and prioritise.
From insight to action
Designing surveys that generate usable insight
From insight to action
Analysis only creates value when it informs action. We work closely with organisations to translate findings into clear, decision-relevant insights that highlight priorities, risks, and opportunities.
Insights are presented in a way that supports evaluation, reporting, and practical next steps, ensuring evidence is not only robust but genuinely useful.
Who we work with
Organisations that collect large volumes of feedback
We work with organisations that collect large volumes of survey and feedback data and need to turn it into clear, usable insight.
- Evaluation and research consultancies
Supporting teams that require specialist input on survey design, large-scale qualitative analysis, and insight generation.
- Public sector bodies and agencies
Working with organisations running surveys, consultations, and reviews at scale.
- Third-sector and social impact organisations
Helping organisations understand participant experiences and demonstrate learning and impact.
- Funded and commissioned project teams
Contributing specialist expertise to national and international projects, including funded programmes.
- Research teams and institutions
Supporting applied research involving large qualitative and mixed datasets.
About Linguistic Insights
Linguistic Insights is led by Dr Maria Fotiadou, a researcher and evaluator specialising in the analysis of large qualitative and mixed datasets.
The work combines expertise in survey design, language-based analysis, and evaluation to help organisations generate robust, usable insight from feedback and data.
Experience spans public sector, third-sector, and funded projects, with a strong focus on clarity, rigour, and practical application.