how we work

Linguistic Insights provides tailored research and analysis support for organisations working with survey and feedback data. Whether you are designing a new study or seeking to make better use of existing data, we work closely with you to deliver analysis that is robust, clear, and usable.
Support is always shaped around your context, data, and decision-making needs — not a fixed or off-the-shelf process.
 

Consultation and scoping

We begin by understanding your objectives, constraints, and the decisions the work needs to support. This ensures that data collection, analysis, and outputs are aligned with real organisational needs from the outset.

Survey and feedback design

Where required, we support the design or refinement of surveys and feedback tools, combining quantitative measures with carefully structured open-ended questions. The focus is on generating data that is both meaningful and suitable for large-scale analysis.

Analysis of qualitative and mixed datasets

We analyse large volumes of open-ended feedback using systematic, language-based and data-driven approaches. This allows us to work across entire datasets rather than small samples, identifying recurring patterns, emphasis, and variation in how people express experiences and concerns.

Insight generation and reporting

Findings are synthesised into clear messages, priorities, and implications that can be used with confidence. Reports are structured to support evaluation, learning, and decision-making, rather than simply describing data.

Communication and use of findings

Insights are presented in accessible formats suited to different audiences, from programme teams to senior stakeholders. This may include concise summaries, structured narratives, and visual material designed to support understanding and action.

Making the most of existing data

Many organisations collect large volumes of written feedback through surveys, consultations, complaints, or reviews. Without the capacity to analyse this data systematically, valuable insight is often overlooked or reduced to anecdotal examples.

Linguistic Insights helps organisations unlock the value of existiedback designng qualitative and mixed datasets by applying large-scale analysis that turns raw feedback into clear, evidence-based insight. This includes working with both newly collected data and historical datasets, enabling organisations to learn from what they already have and inform future strategy.

At Linguistic Insights, we work closely with organisations to design and deliver research and evaluation that is grounded in participant, stakeholder, and customer feedback. Our approach combines qualitative and quantitative data to help organisations understand what is working, where improvement is needed, and how change is experienced in practice.

By focusing on large datasets and systematic analysis, we ensure that feedback is not reduced to anecdotes but translated into robust, evidence-based insight that can be used with confidence.

By working with us, organisations benefit from:

• Strategic research and evaluation support
  Research design and evaluation approaches aligned with organisational goals, constraints, and decision-making needs.
   
• Carefully designed surveys and feedback tools
  Quantitative measures combined with well-structured open-ended questions that generate meaningful, analysable data.
   
• Robust analysis at scale
  Systematic analysis of small and large qualitative and mixed datasets to identify recurring patterns, emphasis, and variation.
   
• Clear understanding of effectiveness and impact
  Insight into what works, what needs improvement, and how programmes or services are experienced by participants.
   
• Actionable, decision-relevant findings
  Findings presented as clear priorities, implications, and learning points rather than abstract analysis.
   
• Evidence to support learning and accountability
  Data-backed insight that supports evaluation, reporting, and organisational learning.
   
• Accessible outputs for different audiences
  Clear reports, summaries, and visual material designed to support understanding and use by diverse stakeholders.

 This work supports organisations across the public, private, and third sectors to make better use of feedback, learn from evidence, and inform meaningful action.